5 Key Ingredients In Your Startup Pitch Deck To Influence Investors

5 Key Ingredients In Your Startup Pitch Deck To Influence Investors

If you’re looking for investment to grow your business, you’ll need a pitch deck. A pitch deck is a brief presentation about your company that’s used to present your business idea and ask for an investment. The purpose of a pitch deck is to persuade investors who are considering putting money into your startup venture. Great startup pitch decks will open the door for funding while poor ones can close it quickly.

Great startup pitch deck will open the door for funding

A pitch deck is a presentation of your company’s business model, product or service and financial plan. It’s generally designed to be shared with investors who want to hear more about your idea and how you plan to turn it into reality.

A good startup pitch deck will open the door for funding because it shows that you have thought through all aspects of your business and developed a clear strategy for its growth. It will demonstrate that you have done some basic market research and understand what challenges lie ahead as well as how they can be overcome.

The first impression is crucial when creating your startup pitch deck

The first impression is crucial when creating your startup pitch deck. It should be short, sweet, and to the point. The goal of the deck is to give investors a taste of what’s in store for their future involvement with your company. You want them to be able to clearly understand what you do, who you are, and why they should invest in your business.

The important thing here is being confident while looking professional. Don’t skimp on clothes or equipment like a laptop or projector because these things will make a difference when presenting your company’s vision in front of an audience!

You need to give yourself enough time before presenting so that all questions can be answered without hesitation by either yourself or someone else from the team – whether that’s an investor or one of the people involved with this project (such as developers).

Who is your target audience?

The best way to understand your target audience is to think about who you are pitching to. The better you can relate to the needs and interests of the investor, the more likely they will be interested in your business idea. The more specific and detailed your pitch is, the more likely you are to have them invested in what you have to say.

Before we dive into this section though, let’s take a moment for a quick reminder: You need at least one clear goal when writing a pitch deck! As mentioned above, this should be considered before even sitting down at your desk; otherwise, it can be difficult to keep track of where you’re trying (or not trying) to go with each slide.

Your Startup Pitch Deck To Influence Investors

What is your unique value proposition?

  • What is the problem you’re solving?
  • How does your solution solve that problem?
  • Why do customers need to choose you and not the competition?
  • What makes you better than them (it doesn’t have to be an actual feature).

Keep it simple and to the point.

You have limited time to make a good impression. Therefore, you should keep your presentation as simple and easy-to-understand as possible. Try to avoid using too many words or images in your deck.

Good investors will pay attention to every word spoken by the CEO, so don’t waste their time with unnecessary details.

Here are some tips on how to keep things short, simple, and engaging:

Conclude with a call to action

Concluding your pitch with a call to action is an essential ingredient for any investor pitch deck. The call-to-action should clearly articulate the next step that investors should take if they are interested in learning more about your company.

For example, you might ask them to fill out a form on your website or request a demo of your product. You could also tell investors that they can reach out directly via email or phone number provided in the presentation. Whatever you choose as your call-to-action, ensure that it’s relevant to both the audience and topic at hand so that it doesn’t distract from the main message or purpose of the presentation itself.

Your business presentation should be clear, concise and engaging.

  • Keep it simple: Startups are extremely complicated by nature, but when giving a pitch deck you need to make sure that your startup will appeal to investors and potential customers. The best way to do that is by making sure that the elements in your presentation are easy for them to understand. You don’t want them feeling confused or overwhelmed by complex details about your product or service because if they feel like this then they won’t be able to see how your product/service could fit into their lives/businesses, which means they won’t invest in it!
  • Use visuals: Images help break up text and add interest for the reader or viewer so use these wherever possible – such as graphs and charts (or even just images of people using your product). If someone has trouble understanding what you mean with just words then throw some pictures into the mix too – it might just make all that information easier for someone else who wouldn’t otherwise comprehend what’s going on.”


While creating your startup pitch deck, remember to keep it simple and focus on the key points. Keep in mind that the first impression is crucial, so make sure to create a professional-looking presentation. Use a combination of visuals and text to explain who your target audience is and what their needs are so you can better serve them with your product or service. You can also use infographics if they’re relevant to what you’re talking about! Finally, don’t forget about the call-to-action at the end of each section—it will help motivate potential investors by giving them something specific they can do next (e.g., download an app).

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